Pittsburgh-Based · Google Certified Partner · AVA Digital Awards Gold Winner
Built for Service-Based Businesses That Rely on Inbound Leads
We focus on:
If your growth depends on a steady pipeline of qualified inbound leads — this is built for you.
Performance at Scale
"Scaled new traffic sources to mid-5-figures per month while hitting ROI/CPA goals. RJ made the seemingly impossible, possible."
— Chad G., Everlong Media
From a Handful to 300+ Leads
"Before their assistance, we had a handful of leads. After their assistance we had close to 300 leads! You cannot do better than this crew."
— Wesley L., University of Pittsburgh
Long-Term Growth Partner
"They are very responsive and help us focus on lead generation in an ever-changing market."
— Beth J., Chapman Heating & Cooling
Why Growth Feels Inconsistent — Even When You're Spending on Ads
You don't have a traffic problem.
You have a system problem.
You may be experiencing:
Ads are running. Money is being spent. But growth still feels unpredictable.
That's what happens when acquisition, conversion, pipeline, and nurturing aren't aligned.
We fix that.
Our Story
Built in Pittsburgh. Proven by Results.
I grew up in Erie, PA — a rust belt town where businesses were closing and opportunity was drying up. Pittsburgh was always the spark. That contrast — watching one city fight to stay relevant while another didn't — shaped how I see business: you either build systems that grow, or you fall behind.
That's what HBT Digital does for its partners. We don't sell campaigns — we install growth infrastructure. Every client relationship starts with one question: where is revenue leaking, and how do we fix it? Our team of certified strategists, media buyers, and automation specialists manages acquisition, conversion, pipeline, and nurture under one roof — so nothing falls through the cracks.
We take on fewer partnerships — so we can go all in.
RJ Huebert
Owner & Operator
The Full-Funnel Growth System Built Around Your Revenue
You don't get an ad manager. You get an entire revenue engine — installed and operated for you.
Offer Engineering & Conversion-Focused Landing Pages
More of the right visitors turn into qualified leads. You get an offer structured for paid traffic and a high-converting landing page — with ongoing A/B testing that continuously improves conversion rates and reduces your acquisition costs.
Paid Acquisition Management
Your business gets a predictable flow of qualified inbound leads every month. We handle strategic media buying across Meta, Google, and LinkedIn — generating real opportunities, not vanity clicks.
CRM & Pipeline Architecture
Every lead is tracked from first click to closed deal. Your campaigns connect directly to your CRM and pipeline — so every lead is tracked, scored, and measured with full revenue visibility.
Automated Nurture & Sales Enablement
Leads that aren't ready today still turn into revenue. Automated follow-up sequences (email, SMS, and CRM workflows) keep your business top of mind until they are.
Traffic creates attention. Conversion creates opportunity. Nurture creates revenue.
Get Your Custom Growth Blueprint →Most Agencies Stop at Traffic. You Get More.
That's the difference between running ads and owning infrastructure that grows your business.
What Happens When the System Is Built Correctly
HVAC Company — Growth System Installed
Restructured the offer, rebuilt landing pages, implemented A/B testing, and aligned paid acquisition with CRM.
$122,000 in new business opportunities.
University of Pittsburgh — Multi-Channel Lead System
Built a full-funnel lead system across Google, Meta, and LinkedIn in 60 days for Pitt's School of Computing & Information.
Pittsburgh Law Firm — Qualified Case Pipeline
Optimized positioning, rebuilt the landing experience, and refined paid search structure.
$300,000 in new business opportunities.
Real businesses. Real systems. Real revenue impact.
What Our Partners Say
Performance & Scale
"RJ and his team found new sources of traffic for us and scaled them to mid-5-figures per month all while hitting our ROI/CPA goals. With the high cost of traffic (especially on Google Ads), we never thought the ROI was possible, let alone at scale. In our case, RJ made the seemingly impossible, possible."
Chad G.
Everlong Media
From a Handful to 300+ Leads
"Before their assistance, we had a handful of leads. After their assistance we had close to 300 leads! I would work with them in a heartbeat whenever our School has the funds and the need. You cannot do better than this crew."
Wesley L.
University of Pittsburgh
Transparency & Professionalism
"HBT Digital to the rescue. RJ and team know how to create meaningful and memorable success quickly and efficiently. Their willingness to be transparent and teach the client throughout the project adds a greater depth to their experience and professionalism. I highly recommend."
Robert T.
University of Pittsburgh
Who We Work Best With
You're a strong fit if:
Not a fit if:
We work with businesses serious about predictable growth.
What You Get When You Apply
Every qualified applicant receives a custom Growth Blueprint — a full strategic analysis of your business, your market, and your growth opportunities. For free.
Meta Ads Strategy
Audience targeting, budget framework, and what campaigns would look like on Facebook and Instagram for your business.
Google Ads Strategy
Search demand in your market, keyword landscape, competitor ad activity, and what a Google Ads engine would look like.
Brand Positioning
How you show up when someone searches for what you sell — messaging gaps, positioning vs. competitors, and opportunities to stand out.
Online Presence Review
A full audit of your digital footprint — website, landing pages, Google Business Profile, social media, and current ad performance.
Competitor Analysis
Who's winning in your space and why — what they're spending, where they're showing up, and where they're leaving the door open.
Growth Strategy Roadmap
The actual plan — channel recommendations, budget framework, realistic timeline, and a month-by-month roadmap to predictable leads.
Delivered as a custom PDF with a personal Loom video walkthrough from RJ — tailored to your business, your market, and your competition.
Get Your Custom Growth Blueprint →What Happens After You Apply
Apply & Qualify
Fill out a short application. We review every one personally to make sure we're a strong fit before investing our time in your blueprint.
Receive Your Growth Blueprint
You get a custom strategic analysis — delivered as a branded PDF with a personal Loom video from RJ covering your market, competitors, and growth opportunities.
See Your Custom Growth Roadmap
We walk through your blueprint together on a 30-minute screen share — your market, your competitors, your opportunities, and the exact plan to turn ad spend into revenue.
Common Questions
Why is the Growth Blueprint free?
▼Because showing beats telling. We'd rather invest 2 hours building you a real strategy than spend 30 minutes on a generic sales pitch. When you see the depth of what we build for free, you'll understand what it looks like when we go all in as your growth partner.
What happens after I receive my blueprint?
▼You'll get a 30-minute screen share where we walk through your strategy together — your market, your competitors, and the specific opportunities we found. From there, you decide. Some businesses execute the plan on their own. Most ask us to build and run the system for them. Zero pressure either way — the blueprint is yours to keep.
I already have someone running my ads. Is this still worth it?
▼Especially then. Most businesses we work with came from agencies that were running ads without a system behind them — no CRM integration, no pipeline tracking, no automated follow-up. If you're spending money but can't trace it to revenue, the blueprint will show you exactly where the gaps are.
How is HBT different from other agencies?
▼Most agencies manage ads. We build growth infrastructure. That means your offer, your landing pages, your CRM, your pipeline, and your automated follow-up are all connected and working together — not siloed across five tools and three vendors. You get one team, one system, full revenue visibility.
How quickly can we get started?
▼Most qualified applicants receive their Growth Blueprint within a few business days. From there, if we move forward together, your system can be built and live within 2–4 weeks. Most clients see their first qualified leads within the first two weeks of launch.
Get Your Custom Growth Blueprint
Tell us about your business and we'll build you a personalized growth strategy — free.
Most applicants receive a response within 1 business day.
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